Knowing the latest social media marketing trends can do wonders for your online marketing campaign. Armed with this knowledge, a social media marketing agency prioritize channels and techniques, develops strategic campaigns and helps clients get ahead of competitors. Here are some emerging trends professional marketers acknowledge.
Newly Popular Platforms
A good social media marketing agency makes an effort to understand on which social networking platforms a client’s core audiences are hanging out. While platforms such as Facebook, LinkedIn, Twitter and Instagram are popular the world over, there are others that are growing quickly. These include Reddit, Vine, Snapchat, WeChat, Tumblr and Medium. Finding out if these platforms are suitable for a client’s campaign is part of a social media marketer’s job and developing a multi-platform campaign is a good way to strike balance.
Compelling Video Content
Most marketers understand the importance of distributing quality content on social media platforms to engage audiences. The trend now is to distribute quality content through emerging mediums such as short videos and podcasts. There is a huge increase in the popularity of video content and even social networking giants such as Facebook and Instagram are offering new features for sharing video content. A smart social media marketing agency knows that boring videos will not make any headway – instead, they focus on developing creative videos to entice online audiences on social media platforms.
Mobile Optimized Campaigns
It’s no secret that mobile devices have overtaken desktops in driving web traffic – so it makes sense to develop a responsive social media marketing plan that’s optimized to work across a variety of devices such as desktops, mobiles, and tablets. Besides, a lot of digital citizens spend a lot of time on mobile-only apps such as Instagram and Snapchat. This requires advertisers to develop specific strategies to attract mobile users – when done right, a campaign that combines social media marketing with mobile marketing can generate more number of conversions.
Social media users are getting wary of online ads that clutter their news feeds on a daily basis. Platforms such as Twitter and Facebook are changing newsfeed algorithms so users can see only those ads that are more relevant to them. To counter this, an online marketing agency develops meaningful and personalized content that resonates with audiences. They also partner social media influencers to sway targeted audiences. Influencers have huge numbers of followers and offer immense value to brands with their ability to create trends, generate engaging content and develop loyalty among audiences.
For more tips, consult an experienced team of online marketing experts!