Many business owners believe social media marketing to be all there is to digital marketing, when in fact, social media is only one facet of marketing online. A very powerful channel for generating ROI is pay per click marketing, or PPC. PPC campaigns are designed to convey short, impactful messages with a direct call-to-action, prompting target audiences to take quick buying decisions.
SEO is another option that many digital marketing campaigns adopt, leveraging the features offered by many hyper-local targeting tools that enable marketing campaigns to be directed to customers in very specific, local areas. Email marketing is an inexpensive way for companies to engage with customers. Social media marketing is by far the quickest way for a digital marketing company to reach out to a large audience.
The Impact of Visual Communication
With so much content available online, digital marketing has slowly started hinging its strategy with campaigns that are largely visual. A good digital marketing company will invest large amount of effort into video marketing, taking advantage of the current marketing trend of viral videos. Market studies show that over 60% of companies list video as their choice of marketing tool of choice. Given that videos are highly engaging and are guaranteed to elicit a better user response than text-based messages, it is safe to say that in the future, almost all digital marketing will be heavily video-based.
Smart Phones Set to Dominate
As consumers turn increasingly to their smartphones as their device of choice for accessing the Internet, digital marketing campaigns have also begun investing heavily into the mobile phone market. Market trends show that most people use smartphones to search for products and services, with over 50% of the market being dominated by smartphones. It is vital, therefore, for a digital marketing strategy to have dedicated teams working specifically on mobile marketing. Digital marketing for the smartphone market is a highly specialized area, with experts handling multiple factors like imaging scaling to size, readability of content, mobile speeds and content formatting, to name a few.
A good digital marketing strategy will require a combination of different marketing tools, but with the right strategy, it is possible to capture the attention of target audiences and make an enormous impact.